BrewDog Leeds: Appellant Alchemist
Further to my previous post on the initial licensing decision and as you may have read elsewhere, BrewDog were successful in their appeal of the initial refusal to grant a licence to their Leeds premises, and the new bar is intended to open in early 2013.
The initial decision concentrated on the crime figures linked to the existing late night economy in the immediate area. The District Judge was apparently rather more convinced by BrewDog’s submissions about promoting the educated appreciation of craft beer and their discerning clientele. I found the following paragraphs of District Judge Anderson’s* decision particularly interesting:
No doubt when the 2003 Licensing Act came into being, no-one foresaw the emergence of an operation such as Brewdog. They are a Scottish company specialising in craft beers with a devoted clientele. They do not operate large public houses selling cheap lager or cheap food. They have outlets in other cities including in cumulative impact areas where they operate well and without police objection. Now they seek to come to Leeds. […]
The company takes a didactic approach, with books on brewing, and customers invited to watch instructional videos playing at their premises. Their customers could be described as “alcohol geeks.” They are not run of the mill or everyone’s cup of tea, but there is a demand for outlets selling a good quality of beer. […]
If I accept, as I do, that the enterprise sells expensive beers in expensive measures, then I think I can conclude that the people likely to be attracted are not “get it down your neck” drinkers but rather better heeled customers. The type of clientele a premises attracts has a material part to the play in the decision, because if I am not worried about their clientele and am impressed by the running of their bars elsewhere, it follows that it is unlikely that their clientele will have any adverse impact on the area here.
Personally I’ll be glad that BrewDog has a presence in Leeds, if only so I can claim my shareholder discount, as a moderately-heeled alcohol geek who will buy expensive beer in expensive measures, provided I can convince myself I’m getting a bargain.
*Not to be confused with Judge Anderson.